How to Stay Compliant While Using Performance Marketing Software
Having an established, transparent compliance process makes it less likely for audits to bring your marketing team to a halt. It also allows teams to be agile within safe boundaries.
Performance marketing software that integrates with email marketing platforms can collect information without violating your contacts’ privacy. This information can help you deliver more personalized and effective email campaigns.
Unified View of All Channels
A unified customer view is data that has been collected across multiple channels and data sources that is organized, cleansed and standardized into customer profiles. This information is then accessible to all departments within the business. This unified customer profile will benefit your customers in many ways, including personalized service and targeted offers that meet their needs more effectively than a randomized experience.
When you are implementing a privacy platform, it is important to involve all the key stakeholders from the start. This includes legal, compliance, finance, and procurement. Getting everyone on board before implementation will reduce roadblocks and speed up success.
It is also critical to clearly define a compliance policy and make it clear to all team members. This ensures that all marketing activities comply with consumer protection laws, privacy regulations, and platform policies. This will protect you from legal complications and a bad reputation in the eyes of consumers. The policy should also be documented so that all team members know the consequences of non-compliance.
Transparent Pricing
Transparent pricing involves open communication of costs for goods and services to empower customers to make informed decisions. It promotes competition and boosts consumer trust while maintaining profit margins.
Whether in subscription billing or SaaS product pricing, transparent pricing helps users understand what they’re paying for by clearly outlining the different pricing tiers and features included in each. This also makes it easy for businesses to budget accurately and avoid hidden fees or overcharging.
Managing transparent pricing effectively requires the right messaging and data. It also starts with a solid foundation that’s future-ready. The first step is proactively engaging key stakeholders early in the process. Getting legal, compliance, and finance on board reduces roadblocks and speeds up implementation. It’s also important to have a clear, documented process for handling audits. That way, any mistakes can be fixed quickly and efficiently. This is a much faster, cheaper solution than trying to play catch-up after the fact.
Attribution and Attribution Reporting
Inaccurate data can throw off marketing attribution analysis, which then throws off budget and strategy choices. This problem can be avoided by implementing best practices such as consistent campaign naming across all platforms, regular data auditing, and backup attribution methods for critical campaigns.
A centralized source of truth is essential for marketing teams. DiGGrowth combines, stitches, and organizes all data into unified reports that reveal the full path to conversion. This allows marketers to upgrade their marketing and optimise based on impact.
Use attribution reporting to understand user journeys from ad click to purchase without invasive tracking or sharing of sensitive personal information. Easily create contact-create, deal-create, or revenue-create attribution reports for a complete view of the performance of your funnel. This type of marketing attribution allows you to optimize budget allocation and improve the effectiveness of your channels. With the right tool, your marketing can be a true driver of business growth. You can focus on what matters most—your customers.
Data Security
Data security is a critical feature to look for in a marketing platform. Regulatory frameworks like GDPR, HIPAA, and PCI DSS require companies to secure sensitive information from being lost or stolen. This is a top concern amongst consumers who are demanding that companies honor their privacy preferences and provide clear transparency on how their information will be used.
To avoid these risks, a system that connects all of your marketing technology solutions can automatically upload and update lists and user preferences. This eliminates the manual process of downloading and importing data to other systems, which can create inefficiencies that are susceptible to human error.
A centralized system also protects data by encrypting programmatic CTV (Connected TV) advertising all information at rest and in transit to ensure only authorized parties can access it. This helps to reduce risks from unauthorized sharing of confidential data and provides businesses with an additional layer of protection against data breaches. It can even prevent data loss due to natural disasters by enabling business continuity and providing for backup and recovery.